Document No. Wenlü Zhengfa〔2026〕60
Culture and Tourism Departments (Bureaus) of all provinces, autonomous regions and municipalities directly under the Central Government; Culture, Sports, Radio, Film, Television and Tourism Bureau of Xinjiang Production and Construction Corps; all departments and offices of the Ministry; the Discipline Inspection and Supervision Group Stationed in the Ministry; all institutions directly under the Ministry; and the National Cultural Heritage Administration:
To coordinate the planning of cultural undertakings, cultural industries and the tourism sector, and advance the in-depth integration and vigorous development of culture and tourism, the Ministry has formulated the 15th Five-Year Plan for Cultural and Tourism Development. The Plan is hereby issued to you. Please earnestly organize its implementation in light of local realities.
This circular is hereby issued.
Ministry of Culture and Tourism
September 11, 2026
(This document is publicly released)
The period covered by the 15th Five-Year Plan is critical for building China into a country with strong culture and robust tourism. This Plan is formulated to implement the Outline of the 15th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and other relevant documents, and advance high-quality development of culture and tourism.
We will follow Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as our guide, fully implement the guiding principles of the 20th National Congress of the Communist Party of China and all plenary sessions of the 20th Central Committee, earnestly deliver on the arrangements of the Fourth Plenary Session, and comprehensively apply Xi Jinping Thought on Culture. We will fully, accurately and completely apply the new development philosophy, target the goal of building a country with strong culture and robust tourism, bolster cultural confidence, uphold openness and inclusiveness, and stay committed to breaking new ground while carrying forward our foundational heritage. Guided by the core socialist values, we will take high-quality development as our overarching theme and in-depth integration of culture and tourism as our main line. Rooted in the profound Chinese civilization and keeping abreast of trends in information technology, we will coordinate the development of cultural undertakings, cultural industries and the tourism sector. We will foster a socialist culture with Chinese characteristics for a new era that boasts powerful ideological guidance, spiritual cohesion, value appeal and international influence, continuously satisfy the people’s cultural needs, strengthen their spiritual strength, and consolidate the cultural foundation for building a great modern socialist country and realizing national rejuvenation.
We shall abide by the following working principles:
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Upholding the Party’s leadership. We will uphold the Party’s leadership over cultural work and Marxism’s guiding position in the ideological sphere, and integrate the Party’s leadership into every aspect and stage of cultural and tourism development.
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Putting the people at the center. All work shall serve and benefit the people. We will cultivate people through culture, integrate investment in infrastructure with investment in people, leverage culture to nurture aspirations and refine sentiments, improve people’s quality of life, and advance well-rounded human development.
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Pursuing in-depth integration. We will further advance using culture to shape tourism and leveraging tourism to highlight cultural vitality, boost integrated and mutually reinforcing development between culture, tourism and all sectors of the economy and society, vigorously grow the cultural tourism industry, and empower economic and social progress through culture.
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Pressing ahead with reform and innovation. We will target key difficulties and bottlenecks restricting high-quality development, deepen reforms further, expand high-standard opening-up, accelerate digital and intelligent empowerment and IT transformation, and sustainably stimulate vitality for cultural innovation and creativity as well as internal driving forces for tourism growth.
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Adopting a holistic and balanced approach. We will properly handle major relationships between the government and the market, development and security, public cultural undertakings and cultural industries, conservation and exploitation, supply and demand, and domestic and international affairs, and strengthen the integrity and coordination of cultural and tourism development.
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By 2030, progress toward building a country with strong culture and robust tourism will deepen, cultural undertakings, cultural industries and the tourism sector will thrive steadily, culture and tourism will achieve profound integration and mutually reinforce each other, the empowering role of culture and driving effect of tourism will be fully demonstrated, people will enjoy richer intellectual and cultural lives, the influence of Chinese culture will grow markedly, and China’s national soft power will keep rising. We will strive to attain the following targets:
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A more robust system for artistic creation and production, markedly enhanced original creative capacity, a wealth of outstanding stage and fine art works that reflect the spirit of the times and embody the Chinese ethos, and a sound ecosystem featuring abundant premium works and outstanding talents emerging in large numbers.
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Systematic protection of cultural heritage will forge ahead, conservation, utilization and archaeological research of cultural relics will be comprehensively strengthened, intangible cultural heritage will enjoy more robust protection and inheritance, and fine traditional Chinese culture will be better integrated into modern life.
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Continuous improvement of public cultural and tourism services with drastically higher service efficiency; residents will access public cultural facilities an average of 3.5 times per capita annually, and the people’s cultural and tourism rights and interests will be better safeguarded.
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Both volume and quality of cultural industries and tourism will grow, the cultural and tourism market will flourish in an orderly manner, the share of value-added from culture and related industries as well as tourism and related industries in GDP will rise steadily, and domestic tourist trips will reach 8.3 billion.
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Extensive and in-depth cultural and tourism exchanges and cooperation; bilateral and multilateral mechanisms and brand systems will be further refined, Chinese culture will expand its global reach with more remarkable outcomes, the international influence of tourism and the level of facilitation and internationalization for inbound tourism will improve significantly, and inbound tourist arrivals will hit 190 million.
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We will adhere to a people-centered creative orientation, coordinate the production of outstanding works and cultivation of artistic talent, and link high-quality output with a sound creative environment to stimulate creative vitality, upgrade original capacity, and deliver premium artistic works that reach new heights.
We will refine mechanisms for servicing, guiding and organizing artistic creation and production, institutionalize the practice of “going deep into life and rooting ourselves among the people”, and guide literary and art workers to draw vivid creative materials from the great practice of the new era to produce more landmark works worthy of our times. We will coordinate thematic planning and prioritize the creation and production of major revolutionary, historical and realistic themes, especially contemporary works. We will put script development front and center, raise the quality of screenplays and play scripts, and scale up funding support for scriptwriting. We will provide categorized guidance for different artistic genres and forms, support the creation of small and medium-sized works, and foster the development of rare opera genres. We will advance major fine art creation projects themed on the new era.
We will stage major literary and artistic performances aligned with key national milestones and core work priorities. We will host major art festivals, exhibitions and performance events, rationalize the layout and raise the efficiency of performances and galas, and support emerging artists’ new works, traditional repertoires, classic retained productions and small and medium-sized works to take the stage. We will strengthen the development of performance theater chains and integrate resources of art troupes, theaters and stage productions. We will promote integrated development of offline live performances and online streaming shows, and encourage new types of performance venues and business models. We will refine the fine art exhibition system and advance the construction of digital art museums. We will carry out innovative art popularization activities.
We will improve mechanisms for the development of literary and art troupes, strengthen exemplary demonstration and categorized guidance, and support high-quality development of grassroots artistic groups. We will deepen cooperation between art troupes and theaters, and encourage troupes and performance production institutions to create and stage tourism-themed performances. We will perfect management systems for art museums, and enhance professional development and industrial guidance for painting academies. We will step up training for artistic talent, advocate ethics and artistic dedication, and lift artistic standards and comprehensive literacy. We will amplify the guiding role of art awards including the Wenhua Award, establish regular guidance mechanisms for art criticism, optimize funding schemes such as the China National Arts Fund, and foster a favorable environment where outstanding artistic works and elite talent continuously emerge.
Launch creation guidance programs covering drama, music, dance, folk art, acrobatics, fine arts and other art forms, give play to the exemplary and driving role of various art support programs, and foster the creation of premium artistic works.
Encourage qualified literary and art troupes to set up dedicated creation departments. Refine channels for script recommendation as well as mechanisms for script review and incubation, and explore mechanisms for adapting outstanding literary works for the stage.
Support the development of theater troupes, elevate the quality of repertoire creation and improve the efficiency of funding support. Scale up support for outstanding young theater practitioners and local talent, and pursue higher quality and greater quantity of theater performances. Strengthen the preservation, inheritance, popularization, promotion and exchange of theater arts.
Solicit and select outstanding fine art works from the public, and release the Catalogue of National Fine Arts Collections on a regular basis. Organize relevant institutions to carry out collection, exhibition, publicity and promotion activities.
Adhering to the principles of putting protection first, rational utilization and minimal intervention, we will advance the systematic protection and integrated supervision and inspection of cultural heritage, and carry forward the Chinese cultural lineage through creative transformation and innovative development.
We will refine the management system for cultural relics resources, complete the Fourth National Survey of Cultural Relics and launch the Second National Survey of Movable Cultural Relics, announce the 9th Batch of Major Historical and Cultural Sites Protected at the National Level, and compile the National General Catalogue of Immovable Cultural Relics Resources. We will conduct general surveys and special investigations of intangible cultural heritage (ICH) and establish a general catalogue of ICH resources. Efforts will be made to boost the integration and sharing of cultural heritage data resources. We will press ahead with the general survey, registration, conservation and restoration, digital development, collation and publication of ancient books, and strengthen the grading of ancient book relics. We will push forward the World Cultural Heritage inscription application for the Sanxingdui-Jinsha Site and cultivate candidate projects for the Tentative List. We will conduct inscription applications for the UNESCO ICH Lists and Registers and fulfill relevant protection obligations under the conventions.
We will strengthen the protection of ancient sites, revolutionary cultural relics, museum collections and cultural landscapes, and develop a long-term mechanism for cultural relics safety. Mechanisms requiring "survey prior to construction" and "archaeological excavation prior to land transfer" will be improved. We will refine the emergency conservation mechanism for immovable cultural relics and build a sound system for disaster prevention, mitigation and relief for cultural relics. Conservation and research of ancient architectural relics, grotto temples and stone carvings will be advanced. We will develop national archaeological site parks and national demonstration zones for the conservation and utilization of cultural relics. We will strengthen the integrated protection of revolutionary cultural relics and advance the development of zones for their conservation and utilization. The management system and spatial layout of museums will be optimized, and the conservation and administration of collections reinforced. We will advance scientific and technological innovation for cultural relics, and build the National Science and Technology Innovation Center for Cultural Heritage and laboratories for quality standards of cultural heritage conservation. We will foster archaeology with Chinese characteristics, Chinese style and Chinese ethos, promote the transformation and application of archaeological achievements, and provide material evidence for the origin and evolution of Chinese civilization. A tiered and categorized conservation mechanism for ancient books will be improved, a standard system for ancient book conservation developed, and emergency protection of ancient books intensified.
We will refine the accreditation and administration system for representative ICH items and representative inheritors, standardize the cataloguing of ICH items and the evaluation of inheritors’ inheritance activities, and improve the dynamic adjustment mechanism. Categorized protection will be implemented in light of the characteristics and survival status of different ICH items. We will explore the accreditation of representative ICH inheritance groups and collectives. The catalogue of cultural and ecological protection zones will be improved, and standards for the accreditation and evaluation of national-level cultural and ecological protection zones formulated and enforced. We will fully implement the Training Program for Chinese ICH Inheritors and launch initiatives to cultivate young ICH inheritors. A strong expert team for ICH protection will be built, and facilities for ICH inheritance and experience constructed. We will develop a resource bank for ICH communication, cultivate branded events for ICH publicity, and host key ICH festivals and exhibitions.
We will extract and display symbols embodying the essence of Chinese culture and the prominent features of Chinese civilization, and foster the development of an identification system for Chinese civilization. National Cultural Parks will be fully developed and well-operated. We will advance the digital conservation, utilization, communication and exhibition of cultural heritage. Cultural heritage tourism will be developed; cultural relic-themed tourist trails constructed; and ICH elements introduced into scenic areas, tourist resorts and commercial blocks. We will improve the quality and efficiency of public services offered by museums and enrich exhibitions and social education programs. Cultural and relic institutions will be encouraged to develop cultural and creative products tailored to modern demands. The National Ancient Book Exhibition Festival will be held to boost publicity and promotion of ancient books. We will foster a number of new experience venues for ICH inheritance that integrate with modern life, and organize consumption-boosting ICH events including the Four-Season ICH Shopping Month.
Focusing on major research topics including the origin, formation and evolution of Chinese civilization as well as the developmental trajectories of civilizations in different regions, a series of archaeological projects will be carried out. We will advance systematic conservation of heritage sites such as the Shu Roads and the Qin Straight Road, and launch frontier archaeological research projects covering Xinjiang, Xizang, Northeast China and other border regions. The National Archaeological Research Center for the Xia and Shang Civilizations will be established.
We will investigate and register state-owned movable cultural relics collected and preserved by all types of state-owned cultural relic collection institutions, conduct comprehensive grading of museum collections, and put in place a dynamic management mechanism for movable cultural relics.
We will launch research, conservation and renovation projects for a number of key ancient buildings and representative modern and contemporary architectures. Support will be offered to key cultural relic buildings to transform existing spaces into small exhibition venues and aesthetic education spaces.
We will carry out projects to upgrade venues, renew equipment, optimize exhibitions and construct new premises where genuinely necessary for small and medium-sized museums. Efforts will be made to complete the filing, grading and archiving of their collections, step up restoration of precious cultural relics, and guide provincial and higher-level large museums to provide targeted assistance to small and medium-sized museums.
We will implement renovation plans for important revolutionary sites and restoration plans for collected revolutionary cultural relics, and elevate the conservation standards of sites, relics and memorial facilities related to major historical events, key conferences, important institutions and eminent figures.
We will improve the digital infrastructure for cultural relics, build a national database of cultural relic resources, and raise the IT-based capacity for supervision over cultural relic safety risks, support for scientific research on cultural relics, and display and communication of cultural relic resources.
General surveys will be conducted on rare ancient books and special collections, and scientific emergency restoration will be carried out for precious ancient texts. Application and evaluation work for the 7th Batch of the National Directory of Precious Ancient Books and key national-level ancient book protection institutions will be organized. Systematic conservation, collation and publication will be advanced for the Yongle Encyclopedia, Dunhuang manuscripts, and bamboo and wooden slip documents.
We will conduct re-inspections of representative ICH items inscribed on national, provincial, municipal and county-level directories, while investigating unrecorded relevant clues to obtain comprehensive basic national ICH information. A national ICH database will be compiled, and the Encyclopedia of Chinese Intangible Cultural Heritage will be compiled and published.
We will strengthen education on fine traditional Chinese culture, promote general courses, featured courses and research study activities featuring ICH, and refine an ICH teaching system and curriculum tailored to the educational characteristics of students at different learning stages.
Centered on "living inheritance, scenario adaptation and digital empowerment", we will foster a batch of multi-functional and distinctive new venues for ICH inheritance and experiential activities.
Supplementary editions of the Comprehensive Collection of Chinese Ethnic and Folk Literature and Art will be compiled, and digital transformation and application of the collection resources will be promoted.
We will adhere to the principle of delivering benefits to the people and serving the people, coordinate the development of public cultural services and tourism public services, and enable the people to enjoy more substantial, diverse and high-quality intellectual and cultural lives.
In response to economic and social development, demographic shifts and population mobility trends, we will revitalize and fully utilize all types of public cultural facility resources and optimize their spatial layout. We will renovate and upgrade a number of public libraries, cultural centers, museums and art museums with distinctive features and premium services. We will further develop the general-branch library and cultural center system at the county level. We will coordinate the allocation of grassroots cultural resources and advance the integrated development of cultural facilities in townships (sub-districts) and villages (communities). Relying on urban reading rooms, community cultural stations, cultural corridors and other venues, we will develop new types of public cultural spaces tailored to local conditions, and build inclusive, convenient and high-quality cultural living circles.
We will dynamically adjust national standards for basic public cultural services. We will smooth channels for delivering high-quality cultural resources directly to grassroots communities, strengthen matching between supply and demand and digital and intelligent distribution, and provide more high-quality cultural services catering to public needs. We will upgrade the collection quality of grassroots public libraries, extensively carry out nationwide reading programs, and foster a reading society. Public cultural facilities will remain open free of charge; we will support extended and staggered opening hours based on local realities, and explore low-cost inclusive non-basic public cultural services. We will raise the service efficiency of smart museums, smart libraries and public cultural cloud platforms. State-owned literary and art troupes will be encouraged to participate in public cultural service delivery. We will improve mechanisms for social forces to engage in public cultural services, and steadily push forward the reform separating ownership and usage rights of public cultural facilities. We will better protect the cultural rights and interests of the elderly, minors, persons with disabilities and other groups.
We will launch a wide range of mass cultural activities, support amateur artistic creation, cultivate grassroots artistic talents and troupes, and develop vibrant mass culture that reflects the spirit of the times. We will innovate nationwide aesthetic education programs, and promote services including Citizen Evening Art Schools, Senior Citizens’ Cultural Universities and Youth Aesthetic Education Classes. We will continue to build well-known cultural brands such as Deep Affection for the Land, Village Spring Festival Galas, Village Folk Song Festivals, China Mass Choral Festival and Square Dance Galas, and support self-organized cultural activities initiated by the public. We will leverage the exemplary and motivating role of the Qunxing Awards to produce outstanding mass artistic works. We will foster new forms of popular art in the internet era to enhance the contemporary appeal and communication capacity of grassroots art. All regions will be encouraged to carry out cultural benefit activities such as Opera Villages Tour. We will develop branded cultural and tourism volunteer services and build a contingent of cultural instructors.
We will optimize the functional layout of tourist service centers. We will build and renovate barrier-free facilities catering to the elderly, minors, pregnant women and infants, persons with disabilities and other groups. We will comprehensively upgrade the quality of tourist restrooms. We will steadily construct self-driving and RV campsites, tourist parking lots and other supporting facilities. We will accelerate the development of tourist scenic byways and complete supporting facilities such as viewing platforms and tourist service stations. We will improve transportation networks connecting major tourist destinations, promote integrated intermodal tourist transport, and upgrade tourism public services at transport hubs. We will perfect the tourist signage system. We will establish sound mechanisms for inquiry and release of information covering transportation, meteorology, safety, medical first aid and other fields.
We will coordinate the construction, management and operation of public cultural and tourism service facilities, advance functional integration, and create high-quality public spaces shared by local residents and tourists. Eligible museums, art museums, intangible cultural heritage exhibition halls, public libraries, cultural centers, theaters and other venues will be encouraged to improve supporting tourism services and lift their service standards. Reading services, ICH experience activities, artistic performances and other programs will be incorporated into tourism public service venues, and small theaters, cinemas, bookstores and similar facilities will be introduced to tourist distribution hubs.
Complete the North Campus of the Palace Museum and the National Document Repository; advance the reconstruction of the original site of the China National Symphony Orchestra; push forward the construction of the National Art Museum; and carry out preliminary work for the theatre of the China National Opera & Dance Drama Theater and the South Hall of the National Museum of China.
Develop a number of national pilot zones featuring advanced development concepts, sound service systems, outstanding innovation capacity and distinctive cultural characteristics to lead the high-quality development of public cultural services across the country.
Carry out infrastructure maintenance of premises, functional optimization of public spaces, age-friendly and barrier-free renovations, and necessary equipment renewal and upgrading for county-level public libraries and cultural centers that have not undergone overall or large-scale renovations since 2016 and are in genuine need of maintenance.
Build a secure, reliable, collaborative and interconnected smart library management system. Tap into the knowledge contained in documents to develop high-quality datasets for smart libraries and a multi-dimensional integrated knowledge service system, and innovate reading promotion and service scenarios.
Based on the National Public Cultural Cloud Platform, enhance its interconnectivity, co-construction and sharing capacity, and develop clusters of high-quality resource databases for nationwide art popularization.
Strengthen the construction of grassroots public cultural facilities in border and ethnic minority regions. Continue to organize volunteer cultural and tourism service activities in border areas under the Spring Rain Program, as well as events such as the China Xinjiang Folk Arts Festival.
Fully implement the national standard Quality Requirements and Evaluation for Tourist Restrooms. Strengthen the construction and management of tourist restrooms in cold, high-altitude, water-shortage and power-shortage regions, and scale up the construction of mobile restrooms.
In light of surrounding tourism resources and relevant standards and specifications, install appropriate tourist guide signs within transportation infrastructure tailored to local conditions. Standardize and raise the recognizability of signage, and encourage local authorities to explore the development of intelligent tourist signage systems.
We will coordinate efforts to expand domestic demand and deepen supply-side structural reform, advance intelligent, green and integrated development, optimize new growth drivers and revitalize existing stock, and foster cultural industries and tourism into pillar industries, livelihood-supporting industries and wellbeing industries.
We will improve the cultural industrial system and implement a strategy driven by major cultural industry projects to expand the supply of high-quality cultural products. We will renovate and upgrade traditional business forms including performances, entertainment, internet access services, arts and crafts, and works of art, and foster emerging forms such as digital animation, digital art, digital performances, online culture and immersive exhibitions and shows. We will leverage the guiding role of the China Animation Awards to cultivate domestic animation brands. We will boost the development of creative design and brand licensing sectors, build national demonstration zones (entities) for cultural and tourism industrial development, and advance the construction of regional cultural industrial belts and industrial clusters.
Adhering to the principle of prioritizing protection and pursuing green development, we will promote rational exploitation and sustainable utilization of tourism resources. We will tap into distinctive resources and cultural connotations, elevate the design and development standards of tourism products, create premium tourist routes and offerings, and cultivate high-quality scenic spots and tourist resorts. We will strengthen the development of tourism leisure cities and blocks and improve urban tourism and leisure systems. Famous tourism counties will be fostered in light of local conditions, and rural tourism will be improved in both quality and efficiency. We will encourage the development of customized and personalized tourism products, refine silver-haired tourism and parent-child tourism, and standardize study tour programs. We will actively develop eco-tourism, marine tourism and health and wellness tourism. Smart tourism will be vigorously advanced to boost management and service efficiency and cultivate new tourism products and business formats.
We will improve mechanisms for stimulating cultural and tourism consumption and push forward the construction of consumption scenarios and upgrading of supporting facilities. In response to trends such as experiential consumption, we will create diversified immersive and interactive new consumption scenarios. Leisure consumption forms including cruise and yacht travel as well as RV camping will be developed. Popular scenic spots, cultural and museum venues will be encouraged to dynamically adjust opening hours and optimize reservation systems. We will carry out promotional campaigns themed Tour China for a Better Life and raise the influence of China Tourism Day on May 19. Key cultural and tourism industry expos will be successfully hosted. We will advance the implementation of the paid annual leave system, advocate flexible staggered vacations, and encourage local governments to set spring and autumn breaks for primary and secondary school students based on actual conditions.
We will thoroughly explore and interpret the values of advanced socialist culture, revolutionary culture and fine traditional Chinese culture, integrate more high-quality cultural content into tourism development, and deliver profound experiences and emotional resonance to visitors. Major projects embodying achievements in modernization will be rationally developed for tourism purposes. We will upgrade red tourism to better carry forward the revolutionary heritage. We will advance contemporary expressions of fine traditional Chinese culture and create trendy national-style cultural experience spaces. Distinctive themed tourist routes and premium tourism performance programs will be cultivated. Literary and artistic works showcasing local customs and tourism charm will be encouraged, and integrated brands combining performances, film and television, literature with tourism will be built. We will support the development of tourism accommodation, catering, transportation and other services with profound cultural connotations, as well as distinctive "city souvenir" products.
We will boost integrated development of culture, tourism, commerce, sports and exhibitions, foster performance-driven economy, event economy, night-time economy, convention and exhibition economy, fashion economy and ticket consumption economy, and enrich the cultural connotations of economic growth. Centering on key sectors such as equipment manufacturing and consumer goods industry, we will innovatively develop industrial tourism and carry forward industrial culture and craftsmanship spirit. Drawing on agricultural production activities, we will cultivate distinctive products including farming experience programs, popular science education and idyllic sightseeing. We will revitalize traditional commercial districts through expanded functions and integrated business forms to build comprehensive consumption spaces. Sports events will be diversely integrated with cultural and tourism experiences to refine the brand Travel Along Sports Events. A plan for upgrading ice and snow tourism will be implemented to foster high-quality ski resorts. We will advance in-depth integration of culture and tourism with civil aviation, railway, highway, waterway and other transportation sectors.
We will attach equal importance to development and regulation, guide local authorities to follow market rules and highlight distinctive strengths, raise the construction and operation standards of cultural and tourism projects, and avoid inefficient, ineffective investment and idle waste of resources. We will improve the management mechanism for tourism construction projects, strengthen argumentation on necessity and feasibility as well as full-process supervision.
Launch a batch of immersive experience projects and demonstration cases of new business forms, cultivate high-quality domestic-chic cultural and creative enterprises, brands and markets, and build agglomerations of trendy cultural formats. Facilitate matching between supply and demand for new cultural business forms and new consumption scenarios.
Focus on digital content, cultural services, cultural manufacturing, featured culture, integrated culture-tourism and other sectors, and foster a number of industrial clusters with regional influence and comprehensive driving effects tailored to local conditions.
Balance existing resources and new growth drivers, strengthen safety management and ecological protection of scenic spots, guide them to display and carry forward Chinese culture, build intelligent systems for guided tours, commentary and immersive experiences, promote refined management and differentiated development of scenic spots, and improve their accessibility, safety and comfort.
Optimize the spatial layout of resorts, enrich leisure and vacation products featuring ice and snow, hot springs, mountainous areas, coastal zones and lakeside areas, and advance the functional, distinctive and high-quality development of resorts.
Raise the efficiency of rural tourism resource utilization, enrich high-quality rural tourism products, foster UN Tourism Best Tourism Villages and well-known, reputable rural tourism destinations.
Elevate exhibition standards and enrich business forms at red tourism scenic spots. Optimize commentary services for red tourism. Host the National Contest for Interpreters of Revolutionary Stories and the National University Student Competition for Creative Red Tourism Planning.
Improve the standard system for smart tourism, advance the construction of smart tourism scenarios and boost service efficiency. Develop immersive experience spaces for smart tourism and promote outstanding smart tourism solutions.
Carry out nationwide campaigns to stimulate cultural and tourism consumption, and implement the consumption action plans of "100 Cities & 100 Districts" and "100 Cities & 1,000 Service Stations". Promote integrated regional preferential policies for residents, and scale up inclusive policies that directly benefit consumers. Develop cruise home ports, yacht marinas and other facilities to enrich consumption business forms.
Relying on the Great Wall, Grand Canal, Long March, Yellow River and Yangtze River National Culture Parks, as well as key cultural corridors including the Silk Road, Ten-Thousand-Li Tea Road and Ancient Tea Horse Road, develop tourist routes themed on Chinese civilization. Link important landmarks and nodes in the history of the Communist Party of China to create tourist routes featuring revolutionary culture.
Create and launch a batch of high-quality tourism performances that embody the spirit of the times and cater to market demand, enrich their cultural connotations, and support the renewal of performance equipment for tourism shows.
We will attach equal importance to market cultivation and supervision, ensure both dynamic market vitality and sound governance, improve the cultural and tourism market system, and pursue high-quality services, high-efficiency governance and high-level security.
We will give full play to the role of market mechanisms to facilitate smooth flow and efficient allocation of resources and production factors, continuously optimize the business environment, and stimulate the vitality of market entities. We will foster leading cultural and tourism enterprises, support micro, small and medium-sized enterprises (MSMEs) to pursue distinctive and specialized development, and strengthen brand development for enterprises and their products. We will advance in-depth reform of state-owned cultural and tourism enterprises and boost the growth of private enterprises. Policy frameworks and service mechanisms supporting corporate innovation will be refined. Cultural industrial parks will be guided to pursue standardized and innovative development, and innovation factors will be channeled toward enterprises. Travel agencies will be encouraged to innovate products and services; star-rated hotels will be supported to shift toward green, low-carbon and diversified services; and a number of graded tourist homestays will be cultivated. Online travel platforms will be guided toward sound and orderly development. All market operators will be urged to conduct businesses in compliance with laws and regulations and guard against operational risks.
We will launch initiatives to elevate service quality, reinforce the development of service standards and monitoring & evaluation systems for service quality, implement mechanisms for premium service commitments, certification and labeling, and cultivate high-quality service brands. Mechanisms for protecting consumers’ rights and interests will be improved to unblock channels for complaints and rights protection. We will foster integrity culture across industries and advance the development of credit-based economy in culture and tourism sectors. Public welfare publicity, educational guidance and volunteer services for civilized tourism will be intensified; civilized tourism entities will be cultivated; and a sound management system for uncivilized tourist behaviors will be established. Competitions for tour guides and service skills contests for star hotels will be held regularly.
We will leverage the Joint Conference on Cultural Market Administration and the comprehensive tourism market supervision mechanism to boost cross-departmental coordination and implement full-cycle supervision covering pre-event, in-event and post-event stages. Comprehensive governance of cultural and entertainment sectors will be deepened. Approval administration for commercial performances will be standardized and optimized; source control over content security will be strengthened for sectors including commercial performances, artworks, online live streaming, online music, song and dance entertainment, and video game venues. Standardized administration of social art grading examinations will be reinforced. A tourism information service and emergency command system will be built; a sound early warning and monitoring mechanism for tourism market risks will be established to realize integrated prediction, monitoring, early warning and response, and enhance capacity for risk control and incident handling in tourism. A diversified dispute resolution system for tourism will be improved, alongside a categorized tourism complaint system and standardized handling procedures. Dynamic monitoring of online cultural and online travel markets will be carried out. Online inspections, unannounced spot checks and other means will be strengthened to identify hidden risks promptly. Inclusive and prudent supervision will be applied to new business forms and models in culture and tourism industries.
We will further advance the reform of comprehensive law enforcement for cultural markets, and roll out comprehensive law enforcement covering broader areas and deeper levels within the cultural sector. The guiding catalogue of administrative law enforcement items will be dynamically adjusted, and fundamental norms for law enforcement will be perfected. Case-handling standards and guidelines will be detailed, the performance evaluation system for law enforcement improved, tiered and categorized supervision implemented, a coordination and supervision system for law enforcement established, and a long-term mechanism regulating law enforcement involving enterprises refined. Cross-regional and cross-departmental law enforcement collaboration mechanisms will be upgraded, and cross-border law enforcement cooperation explored. Collection, analysis and utilization of data from reports and complaints will be strengthened. Law enforcement personnel will be better supported with improved equipment. Working with relevant departments, we will launch vigorous campaigns to rectify market irregularities including ticket scalping by touts at commercial performances and forced shopping.
Targeting industrial demands, we will organize supply-demand matching, exchanges and cooperation for cultural and tourism enterprises in segmented sectors, and guide all regions to carry out tiered enterprise cultivation based on local development realities. Industrial parks will be leveraged as service carriers.
Relying on existing platforms, we will build a unified and intensive business application system for market access and supervision in cultural and tourism sectors. We will expand digital and intelligent service scenarios including mobile approval and intelligent business consultation, raise the efficiency of approval and administration, and deliver greater convenience to the public and enterprises.
We will improve credit information of market operators and practitioners, conduct comprehensive credit evaluation of enterprises, strengthen identification and administration of untrustworthy entities, advance incentives for trustworthy entities across regions, industries and sectors, and impose disciplinary sanctions against bad faith conduct in accordance with laws and regulations. We will foster diverse application scenarios for credit governance in cultural and tourism markets.
We will expand and upgrade the functions of the National Technical Supervision and Service Platform for Cultural Markets, build infrastructure and data resource systems for digital and intelligent law enforcement, and develop and further apply functional modules such as complaint assignment, case-handling assistance and remote supervision.
We will coordinate rotational training for all staff and categorized specialized training, and cultivate a talent pool consisting of law enforcement trainers, heads of law enforcement agencies, core case handlers, online law enforcement specialists and legal reviewers. Vocational training drills and skill competitions for comprehensive law enforcement posts will be held.
To meet the requirements for developing new quality productive forces, we will advance in-depth integration of culture, tourism and science and technology, enhance the capacity for applying scientific and technological innovations, continuously foster new products, new business forms and new models, and jointly create a wonderful digital and intelligent life for the people.
We will fully implement the National Cultural Science and Technology Innovation Project, and strengthen R&D and integrated innovation of technologies such as extended reality, intelligent interaction and digital twin engines. Key laboratories and technological innovation centers under the Ministry of Culture and Tourism will be well established and fully utilized; their structural layout will be optimized, integration of industry, universities, research institutes and end users deepened, and commercialization of research results promoted. We will foster national technological innovation centers focusing on key scientific and technological fields of culture and tourism. We will expand cultural and tourism tech enterprises with capabilities in both cultural creation and technological innovation, and advance thorough integration of scientific and technological innovation with industrial innovation. We will boost coordinated development of standardization and technological innovation, refine the standard system for culture and tourism, and step up standard formulation in key sectors.
We will widely apply emerging technologies to cultural creation and production, protection and inheritance of cultural heritage, public cultural services, tourism services and the construction of consumption scenarios, and support demonstration projects for the application of new technologies, products and scenarios. We will advance R&D and technological upgrading of cultural and tourism equipment, promote the popularization of new-type equipment and raise the localization rate. We will closely track cutting-edge fields including next-generation information technology, brain science and new materials, and encourage deep integration between cultural-tourism development and future industries such as 6G communications, embodied intelligence and brain-computer interfaces.
We will implement the national strategy for cultural digitalization, advance digital collection of cultural and tourism resources, and explore mechanisms for data right confirmation, evaluation, circulation and trading. We will advance the "AI + Culture & Tourism" initiative, support the development of general and specialized intelligent applications for culture and tourism, and expand AI application scenarios. We will strengthen the governance capacity for culture and tourism under an information-based environment, and push forward the improvement of norms governing the application of artificial intelligence and other technologies.
To meet the requirements for developing new quality productive forces, we will advance in-depth integration of culture, tourism and science and technology, enhance the capacity for applying scientific and technological innovations, continuously foster new products, new business forms and new models, and jointly create a wonderful digital and intelligent life for the people.
We will fully implement the National Cultural Science and Technology Innovation Project, and strengthen R&D and integrated innovation of technologies such as extended reality, intelligent interaction and digital twin engines. Key laboratories and technological innovation centers under the Ministry of Culture and Tourism will be well established and fully utilized; their structural layout will be optimized, integration of industry, universities, research institutes and end users deepened, and commercialization of research results promoted. We will foster national technological innovation centers focusing on key scientific and technological fields of culture and tourism. We will expand cultural and tourism tech enterprises with capabilities in both cultural creation and technological innovation, and advance thorough integration of scientific and technological innovation with industrial innovation. We will boost coordinated development of standardization and technological innovation, refine the standard system for culture and tourism, and step up standard formulation in key sectors.
We will widely apply emerging technologies to cultural creation and production, protection and inheritance of cultural heritage, public cultural services, tourism services and the construction of consumption scenarios, and support demonstration projects for the application of new technologies, products and scenarios. We will advance R&D and technological upgrading of cultural and tourism equipment, promote the popularization of new-type equipment and raise the localization rate. We will closely track cutting-edge fields including next-generation information technology, brain science and new materials, and encourage deep integration between cultural-tourism development and future industries such as 6G communications, embodied intelligence and brain-computer interfaces.
We will implement the national strategy for cultural digitalization, advance digital collection of cultural and tourism resources, and explore mechanisms for data right confirmation, evaluation, circulation and trading. We will advance the "AI + Culture & Tourism" initiative, support the development of general and specialized intelligent applications for culture and tourism, and expand AI application scenarios. We will strengthen the governance capacity for culture and tourism under an information-based environment, and push forward the improvement of norms governing the application of artificial intelligence and other technologies.
Develop categorized high-quality datasets for typical application scenarios in culture and tourism, including exhibition and display, interpretation and communication, monitoring and early warning, and government affairs inquiry, and enhance the capacity for data processing and labeling.
Launch a number of pilot application projects under the "AI + Culture and Tourism" initiative. Focus on high-value application scenarios to incubate systematic solutions.
Advance the R&D of representative equipment for stage performances, video game and amusement facilities, ice and snow tourism, immersive exhibitions and shows, and build a batch of equipment technology application scenarios and typical demonstration cases.
Accelerate the formulation of a series of national standards and industrial standards. Intensify publicity, popularization and implementation of standards, and continuously carry out evaluation on standard implementation effects and standardization pilot programs. Support domestic institutions to deeply participate in the formulation and revision of international standards, and advance the initiation and release of a number of international standards led by China.
We will fully act on the Global Civilization Initiative, carry out extensive people-to-people exchanges and cooperation, disseminate Chinese culture, facilitate personnel exchanges, deepen exchanges and mutual learning, showcase China’s image, and foster bonds between peoples.
We will deliver high-quality services for head-of-state diplomacy and follow up on the implementation of major outcomes from diplomatic engagements between state leaders. Intergovernmental bilateral cooperation mechanisms will be translated into concrete projects, regular consultation and advancement mechanisms will be established, and China-foreign cultural and tourism years (festivals) will be successfully hosted. Multilateral platforms including the BRICS, the G20 and the Forum of Ancient Civilizations will be fully leveraged. We will deepen alignment and cooperation with Belt and Road partner countries, Global South countries and neighboring nations. Exchanges and cooperation with art institutions and artists worldwide will be strengthened. International cooperation on cultural heritage will be expanded through joint World Heritage inscription bids, joint archaeological programs and foreign-aid cultural relics projects, and a sound mechanism for the recovery and repatriation of lost cultural relics will be put in place. We will actively participate in global governance and the formulation of international rules for culture and tourism, and set up a regional office of UN Tourism in Shanghai. In-depth research on global civilizations will be carried out to consolidate the theoretical foundation for dialogue and cooperation between civilizations.
We will coordinate symbolic communication and brand building, further burnish the iconic brand Happy Chinese New Year, and develop flagship events including Harmonious Voyage, Dynamic Dragon Boat Festival, Moonlight Over the World – Mid-Autumn Poetry Gala, Tai Chi promotion program All Living Things Coexist in Harmony, calligraphy and painting promotion activity Lanting Elegant Gathering, traditional Chinese music outreach Dialogue of Bosom Friends, tea culture salon Tea Links All Under Heaven, Taste of China, and Ancient China Reflected in Cultural and Creative Products. The Liangzhu Forum will be held on a sustained basis to form a cluster of internationally renowned cultural exchange brands. We will boost both quality and volume of foreign cultural trade and raise the added value of arts and crafts, national-chic cultural and creative products, stage equipment, amusement machines and other goods. Cultural enterprises will be encouraged to pursue international operations, and premium animations, stage performances and exhibitions will be promoted overseas.
The service system for inbound tourism will be improved to continuously streamline visa application, payment, tax refund exemption, sightseeing guidance, accommodation and transportation procedures. Centered on international consumption hub cities and key inbound tourism cities, we will build a core inbound tourism network and launch more premium tourist routes and destinations integrating traditional heritage and modern vitality. We will carry forward China’s hospitality ethos, showcase the Chinese way of life, and present a multi-faceted panorama of the beauty of China’s history, landscapes and culture. The layout of duty-free shops and tax refund outlets will be optimized, inbound tourism consumption clusters cultivated, and tourism in China will continue to drive consumption of Chinese goods. The national tourism promotion campaign Hello China will be extensively rolled out. A mechanism for collecting feedback from inbound tourists will be established. Support for outbound tourism will be reinforced to ensure its sound and orderly development.
We will give full play to Hong Kong and Macao as vital windows for exchanges and mutual learning between Eastern and Western civilizations. Hong Kong will be supported in accelerating its development as a center for cultural and artistic exchanges between China and the world; Macao will be backed to further develop into a world tourism and leisure center and an exchange and cooperation base featuring Chinese culture as the mainstream alongside diverse cultures. We will support the development of the Hong Kong Palace Museum, push forward the construction of the National Museum of China Macao Cultural Pavilion, and expand the influence of forums such as the Asian Cultural Cooperation Forum and the Global Tourism Economy Forum. Integrated cultural and tourism development of the Guangdong-Hong Kong-Macao Greater Bay Area will be advanced. Cross-Strait cultural exchanges and cooperation will be deepened, and Fujian Province will be supported to explore new pathways for cross-Strait integrated development.
Conduct comprehensive research on the evolution of global civilizations, the landscape of world cultures and general development trends, carry out in-depth studies on the cultural characteristics and contemporary cultural and artistic development of various countries, and gain thorough insights into the aesthetic norms and cultural tourism consumption demands of people across the globe, so as to lay a solid foundation for acting on the Global Civilization Initiative and advancing exchanges and mutual learning among civilizations.
Continue to design and promote Chinese zodiac mascots for the "Happy Chinese New Year" brand. Pursue in-depth cooperation with government departments, cultural institutions and enterprises of all countries, and celebrate the Spring Festival together with people worldwide through various forms including Lunar New Year concerts and temple fair parades.
Expand membership and boost operational efficiency of the International Alliance of Theatres along the Silk Road, the Silk Road International Museum Festival, the Alliance of Silk Road Art Museums, the Alliance of Silk Road Libraries and the Alliance of Silk Road Tourist Cities. Launch programs such as the Chinese Cultural Volunteers Program and overseas training programs for foreign personnel coming to China.
Optimize the operation models and management mechanisms of overseas Chinese Cultural Centers and overseas tourism offices, coordinate cultural exchanges and tourism promotion activities, and advance the digital upgrading of relevant facilities.
Launch international cooperation programs for research and conservation of Chinese cultural relics collected by overseas museums. Strengthen the development of the Alliance for the Protection of Asian Cultural Heritage. Deliver high-quality outcomes under the "Civilization Bridge Program – Premium Overseas Exhibitions of Chinese Cultural Relics", and tighten the administration of foreign-aid cultural relics projects.
Foster the branded event "Colorful China: Premium Festive Gifts", organize overseas exchange and matchmaking activities for key enterprises and flagship projects, and enhance the service support capacity of national bases for foreign cultural trade.
Strengthen the international appeal of major domestic tourism festivals and exhibitions, and raise China’s visibility and influence at key international tourism expos. Implement familiarization tour programs for foreign travel agents and tourism influencers. Deepen tourism cooperation with all countries via diverse channels such as tourism dialogues.
Launch cultural and tourism experience programs in the Chinese mainland for young people from Hong Kong and Macao, and organize internship and practical activities for young people from Hong Kong, Macao and Taiwan.
We will integrate cultural and tourism development into the coordinated regional development strategy, major regional strategies, main functional zone strategy, new urbanization strategy and rural revitalization strategy, and foster a cultural and tourism development pattern featuring coordinated regional progress and integrated urban-rural growth.
We encourage the eastern, central, western and northeastern regions to leverage their comparative strengths and pursue distinctive, differentiated cultural and tourism development, advancing coordinated progress between the east, central and west, as well as the south and north. We support the Beijing-Tianjin-Hebei Region, the Yangtze River Delta, the Guangdong-Hong Kong-Macao Greater Bay Area and the Chengdu-Chongqing Twin-City Economic Circle to set exemplary models for integrated regional cultural and tourism development. We will sustain efforts to protect, inherit and promote the cultures of the Yangtze River, Yellow River and the Grand Canal. Old revolutionary base areas will be supported to develop distinctive cultural industries and tourism. Culture and tourism will drive growth in ethnic and border regions including Xinjiang and Xizang; border tourism will develop steadily to boost exchanges, interactions and integration among all ethnic groups, facilitate prosperity for border residents and consolidate border stability. Xiongan New Area will be supported to develop into a modern city with distinctive cultural charm. Construction of Hainan International Tourism Consumption Center will be pressed ahead. Eligible regions will be backed to build marine-themed cultural and tourism destinations.
We will coordinate the protection of historical culture, cultural-tourism development and urban renewal, shape unique urban spirits and temperament, elevate urban quality, carry forward cultural heritage and deliver effective urban governance, building distinctive cities with recognizable cultural identities. We will strengthen protection of urban historical lineage, human geography and natural landscapes. New cultural and tourism business forms and scenarios will revitalize underutilized urban space resources, craft unique urban styles and create high-quality living spaces. Urban agglomerations and metropolitan areas will exert their radiating and driving effects to advance linked cultural and tourism development among large, medium, small cities and towns.
We will advance integrated and coordinated development between urban and rural areas in terms of cultural-tourism planning layout, factor allocation, public services and industrial growth. Leveraging the comprehensive driving force of culture and tourism, we will upgrade rural infrastructure, public services and living environments to build livable, work-friendly and beautiful villages. Rural culture will flourish to enrich farmers’ cultural lives and cultivate civilized village customs, virtuous family traditions and honest folk ethos. Rural cultural heritage will be protected and passed down to sustain farming civilization. Rural craftsmen will be fostered to inherit traditional rural craftsmanship. Small-scale, exquisite rural cultural and tourism business forms will be developed tailored to local conditions, enabling farmers to gain a larger share of industrial value-added benefits.
We will press forward with the development of the Yangtze River International Golden Tourism Belt, Yellow River Cultural Tourism Belt, Grand Canal Cultural Belt, Bashu Cultural Tourism Corridor, Beijing-Zhangjiakou Sports and Cultural Tourism Belt, and Hangzhou-Huangshan Ecological and Cultural Tourism Corridor. Inter-regional coordination and linkage will be encouraged to connect key tourist cities, cultural and natural heritage sites, revolutionary sites and memorial facilities, scenic spots and resorts, forming influential cultural and tourism corridors and belts with strong radiating and driving capacity.
On the premise of rigorous protection of cultural values and historical features, immovable cultural relics, historic buildings, industrial heritage, old factories and historic blocks will be rationally revitalized. Cultural and creative elements will be incorporated to add cultural and tourism consumption functions, facilitating functional transformation of urban spaces, upgrading of business forms and revitalization of urban vitality.
Cultural industrial institutions and practitioners will be guided to go deep into villages to provide targeted support and launch investment and business projects. Creative resources, talent, technology and other factors will flow into rural areas to support the protection and utilization of rural cultural and tourism resources and innovative industrial development. A system of cultural industry commissioners will be explored.
The accreditation and administration mechanism for ICH workshops will be refined, distinctive brands of ICH workshops cultivated, and a cohort of workshop leaders trained to drive local employment and income growth for residents.
We will advance the modernization of the governance system and governance capacity for culture and tourism, improve institutional mechanisms, policies, laws and regulations, and resource factor safeguards, so as to create sound conditions for the delivery and implementation of this Plan.
We will uphold unified Party committee leadership and joint governance by the Party and government. We will leverage coordination mechanisms for tourism work, refine collaboration mechanisms between departments and regions, and strengthen overall planning and coordinated advancement of cultural and tourism undertakings. We will improve the cultural administration system and cultural production and operation mechanisms, deepen the reform of public institutions engaged in culture and tourism, and perfect the administrative approval and filing systems for the cultural and tourism sectors. Reform of the statistical system for culture and tourism will be pushed forward.
We will step up research and interpretation of Xi Jinping Thought on Culture, and develop a high-standard Collaborative Research Base of the Ministry of Culture and Tourism under the Research Center for Xi Jinping Thought on Culture. We will accelerate the development of an independent knowledge system for Chinese art studies. We will give full play to the guiding role of art programs under the National Social Science Fund and ministerial-level social science research programs of the Ministry of Culture and Tourism, and intensify research on fundamental and strategic major topics. We will strengthen the development of cultural and tourism research institutes at all levels, and fully develop and utilize cultural and tourism research bases. A quarterly mechanism for analyzing and judging economic trends in culture and tourism will be refined.
We will implement proactive cultural and economic policies, and drive innovation and alignment of fiscal, investment, consumption, financial, land and other supporting policies. We will raise the efficiency of fiscal fund utilization and reinforce safeguards for people’s wellbeing and major strategic tasks. We will deepen cooperation between culture, tourism and the financial sector, and build a multi-tiered, diversified and multi-channel investment and financing system. We will optimize land policies for culture and tourism, revitalize and make full use of underutilized land, idle buildings and stock facilities, and promote mixed land development and rational conversion of land use types.
We will refine the legal system covering culture and tourism and strengthen law enforcement. We will revise the Intangible Cultural Heritage Law and the Tourism Law, and advance the formulation, revision, abolition and interpretation of relevant laws and regulations. We will intensify efforts to build a law-based government, and improve mechanisms for legality review and fair competition review of administrative normative documents and key policy documents. We will carry out extensive publicity and education on the rule of law in culture and tourism. We will strengthen the creation, protection, application, administration and services related to intellectual property rights in the cultural and tourism sectors.
We will refine mechanisms for the selection, training, employment and incentives of cultural and tourism personnel, and foster a large, rationally structured and innovative high-caliber talent workforce. We will implement talent cultivation programs for culture and tourism, and select and train a cohort of leading talents and young professionals. We will build high-standard talent echelons and strengthen the recommendation and selection for key talent programs. Priority will be given to cultivating urgently needed talents in artistic creation, cultural heritage conservation, creative design, operation and management, scientific and technological innovation, foreign-language tour guides and other fields. We will improve the vocational standard system, step up training of skilled personnel for culture and tourism, and carry out categorized vocational skills training. We will fully implement customized talent assistance programs, and guide all types of talents to work in remote border areas and grassroots frontlines. Selection and commendation activities for outstanding experts and artists of the Ministry of Culture and Tourism will be organized. We will deepen university co-construction programs, support the development of vocational education for culture and tourism, and advance integration of industry and education. Art education for young people will be strengthened to facilitate the display of teaching outcomes.
We will unswervingly apply a holistic approach to national security, and embed security awareness throughout all stages of cultural and tourism development. The accountability system for ideological work will be fully enforced. We will strengthen analysis, judgment, monitoring and response to public opinion risks, and standardize and guide tourism promotion activities. We will foster a sound framework for tourism safety featuring clear accountability and joint governance, fully implement work safety responsibilities, and raise the industry’s capacity for work safety administration and emergency response. Regular screening and rectification of hidden risks will be carried out, and rigorous work safety management will be enforced during key periods, in key sectors and at key links.
Cultural and tourism administrative departments and cultural relics administrative departments at all levels shall earnestly organize the implementation of this Plan, strengthen inter-departmental coordination and vertical linkage between higher and lower authorities, improve mechanisms for Plan delivery, clarify implementation responsibilities, enhance monitoring and evaluation, and raise overall implementation effectiveness. We will establish and practice a correct view on performance, act based on real conditions and abide by objective laws, and respond to the people’s new demands and expectations through fresh achievements in cultural and tourism development.
