The 2026 Jingpo Lake Online Literature Industry Cooperation and Exchange Conference and "Ergen Universe" AIGC Content Creation Competition Grandly Opened in Mudanjiang

Deep Exchange, Consolidating Consensus, Promoting Cooperation

Joining Hands to Promote the High-Quality Development of the Online Literature Industry

Zhang Guojun, Zhang Guanglei, Yi Fuhai, and Hong Ying Delivered Speeches Respectively

The clear waters of Jingpo Lake embrace literary charm, settling the cultural essence of mountains and rivers; the gathering of talents in Mudanjiang marks the joint opening of a new AI chapter. On September 17, the 2026 Jingpo Lake Online Literature Industry Cooperation and Exchange Conference and "Ergen Universe" AIGC Content Creation Competition grandly opened in Mudanjiang. Themed "Literature Converges at Jingpo Lake · AI Creates the Future," this conference is based on Mudanjiang's profound foundation of online literature creation, uses the competition as an innovative carrier, explores new paths for artificial intelligence to empower literary creation, strives to build an integrated industrial ecosystem of online literature creation, AI development, and film and television transformation, and joins hands to promote the high-quality development of the online literature industry.

Hong Ying, Deputy Director of the Network Audiovisual Program Management Department of the National Radio and Television Administration; Tao Jiaqing, Vice President of the China Network Audiovisual Program Service Association; Zhang Guanglei, Secretary of the Party Leadership Group and Director of the Provincial Radio and Television Bureau; Zhao Rujun, Vice Chairman of the Provincial Writers Association; Yi Fuhai, Second-level Inspector of the Provincial Party Committee Publicity Department; Yang Chenghu, Vice Dean of the School of Art and Media at Beijing Normal University; Chen Heping, Member of the Central Enterprise Committee of the China Democratic League and Standing President of the Shenzhen Cultural and Creative Industry Association; and municipal leaders Zhang Guojun, Yang Yong, Zhang Hongyan, Zhang Tao, Xu Youchang, Li Yujun, Li Song, Gao Zhongyuan, Tang Rongsheng, and Ru Changhua attended the meeting.

Relevant heads of domestic top online literature and audiovisual platforms such as Tencent Video, China Literature Group, Bilibili, Youku Video, Migu Digital Media, Baidu Cloud, and Alibaba Cloud, as well as AIGC technology experts; platinum-level online literature authors and screenwriters including Ergen, Gaolou Dashu, Shi San, Hama, Zhuang Bifan, Xiao Qian, Sheng Ji, Xiaodao Fengli, and Cheng Lin; and heads of external cultural and creative and AI animation enterprises such as China Animation Group, Jundun Film and Television, Beijing Shuzhi Technology, Beijing Zhenzhiying Culture, Shanghai Xianzhi Lifang, Shanghai Kelong Film and Television, Nanjing Horizon Technology, Zaolangzhe Entertainment, Liaoning Self-Media Association, Liaoning 87 Media, Northern National Copyright Exchange Center, Dalian Entrepreneurship Workshop, and Harbin Media Vocational College, along with relevant media journalists from central, provincial, and municipal levels, attended the meeting.

Zhang Guojun, representing the Municipal Party Committee and Municipal Government, extended a warm welcome to the guests attending the conference and expressed heartfelt gratitude to people from all walks of life who have long cared for and supported the development of various undertakings in Mudanjiang. He said that in recent years, Mudanjiang has always taken online literature as an important lever for developing the digital economy, promoting the integration of culture and tourism, and showcasing urban charm. The city has continuously improved support policies, built creation bases, established an AIGC animation and drama science and technology innovation valley, and formed a new cultural and creative industry alliance, leading to the continuous rise of the brand influence of "Mudanjiang, the City of Online Literature." We will take this conference as an opportunity to improve the policy system for supporting original masterpieces, incentivizing IP transformation, and providing copyright protection services, strengthen creation carriers, expand the talent pool, deeply cultivate local themes, accelerate the transformation and application of new AIGC technologies, innovate and cultivate diversified integrated business formats of online literature, and fully build an integrated and complete industrial chain of "IP incubation, content creation, and cultural and tourism derivatives." We sincerely look forward to continuously strengthening docking and cooperation with major online platforms, copyright institutions, and film, television, and short drama enterprises, sharing development opportunities, and joining hands to write a magnificent chapter of online literature in the new era, making new and greater contributions to the construction of a strong network nation and a strong cultural nation.

In his speech, Zhang Guanglei stated that in recent years, the Provincial Radio and Television Bureau has deeply implemented the high-quality creation and communication project for radio and television and audiovisual programs, strengthened user thinking, established market awareness, practiced industrial concepts, solidly promoted the industrialization and content-based approach of network audiovisual content, and achieved continuous breakthroughs in high-quality creation. He hoped that all writers and industry colleagues would adhere to high-quality masterpieces as the guide, hold firm to the creation orientation, deeply tap into the unique themes of Heilongjiang such as the spirit of the Anti-Japanese United Army, the ice and snow borderlands, and the black soil customs, allowing more network audiovisual works with backbone, morality, and warmth to stand out; adhere to digital and intelligent empowerment, activate innovation momentum, and provide more replicable and promotable samples and experiences for AIGC content production in the whole province; adhere to improving the ecosystem, expanding the industrial cluster, and helping the brand influence of cultural and creative Mudanjiang continue to rise; and adhere to optimizing services, creating a good environment, and improving the copyright protection mechanism to safeguard the healthy development of the industry.

In his speech, Yi Fuhai stated that after more than twenty years of development, online literature has completed its transformation from grassroots writing to new mass literature, and excellent works have become a new carrier for telling China's stories well. Mudanjiang is known as the "City of Online Literature" and has built a full industrial chain of "online literature creation - AI animation and drama - film, television, and short drama." The theme of this conference is "Literature Converges at Jingpo Lake · AI Creates the Future." Online literature is the source, and AI is the variable; only the combination of the two can seize the initiative. The Provincial Party Committee Publicity Department will continue to promote the online literature industry, strengthen publicity and promotion, strengthen policy support, and strengthen copyright protection to gather energy and provide protection for the prosperous development of online literature.

In his speech, Hong Ying stated that online literature is the source of fresh water for new mass literature under internet conditions, and the continuous stream of story ideas provides rich content soil for new network audiovisual business formats such as micro-short dramas. In recent years, Heilongjiang Province has deeply tapped into its unique resources, and the National Radio and Television Administration has accelerated the implementation of the three-year action plan for high-quality creation. Audiovisual works adapted from online literature IPs such as "Low IQ Crime" have been popular across the entire network. Mudanjiang City has focused on the online literature industry, cultivating a team of nationally renowned online literature authors and high-traffic high-quality works, and launching a large number of high-quality masterpieces. The urban cultural brand of "The Northernmost of the Motherland, Cultural and Creative Mudanjiang" is renowned nationwide. He hoped that the vast number of creators would strengthen political guidance, adhere to a people-centered creation orientation, and produce more high-quality masterpieces; platform enterprises and creators would improve the collaborative mechanism of the entire chain of incubation, creation, review, and distribution, and build a healthy and orderly industrial ecosystem; and the vast number of writers and industry institutions would deeply cultivate the fertile soil of culture, achieve the integration of culture and tourism, and use digital cultural and creative industries to help the high-quality development of the local cultural and tourism industry.

At the meeting, Gong Jizhong, General Manager of the AIGC Science and Technology Innovation Valley in Aimin District; Ergen, a platinum-level online writer; and Wang Huan, Deputy General Manager of the Municipal Agriculture and Tourism Investment Group, respectively delivered thematic presentations, and Yang Chenghu, a professor at Beijing Normal University, delivered a keynote speech.

The conference also held an unveiling ceremony for the Shenzhen Cultural and Creative Industry Association (Mudanjiang) Workstation and the Jianglan Beiying Micro-short Drama Film and Television Base, and jointly...